Registration Opens for the 10th Annual Air Mission Planning and Support Conference 2019

Air Mission Planning and Support 2019

Air Mission Planning and Support 2019

SMi Reports: Registration for SMi’s 10th annual Air Mission Planning and Support is now open, with an early bird saving of £400 valid until 14th December.

LONDON, LONDON, UNITED KINGDOM, November 16, 2018 /EINPresswire.com/ — SMi’s 10th Annual Air Mission Planning and Support Conference is returning to London, UK on the 9th & 10th April 2019, with registration now open for the highly-anticipated event.

As revolutionary new aircrafts like the F-35 become more commonplace, technologies are rapidly developing resulting in operational environments requiring more flexible solutions, and mission planning becoming more complex as well as requiring extra tools for data management and standardisation.

After the remarkable success of last year’s conference, Air Mission Planning and Support is returning for its 10th annual year to London in April, with the aim of exploring emerging aircraft technologies, strategies and future platforms to take Air Mission Planning into the next generation, providing agile end-to-end mission support.

The two-day event will host senior military experts and industry leading organisations, who will share their expertise and experience in the form of case studies, presentations and interactive panel debates. Attendees will receive high-level briefings on key programme updates from commanders and project leaders, with the aim of developing requirements and solutions for enhancing air mission planning and air power.

2019 Highlights:

• Gain valuable insights from the only conference focusing on air mission support and planning
• Develop an understanding of the technology that goes into providing next generation mission support, and network with industry leaders developing cutting edge solutions
• Discover the emerging challenges concerning cyber security and data management
• Key focus on next generation F-35 capabilities and standardisation of computer systems

The military’s increasing dependence on air power means commanders and procurers of air assets must continue to seek means of enhancing the combat effectiveness of their platforms via effective mission planning and real time support.

This year’s conference is set to provide key updates on air mission planning from senior decision makers, with international representation from the UK, US, Canada, NATO, Belgium, Netherlands, Finland, and many more.

The brochure will soon be made available on the website, as well as the past attendees list from the last two years for potential delegates to see who they could network with at this year’s conference. To register your place, please visit: http://www.airmissionplanning.co.uk/einpr

Book your place before 14th December to save £400.

Air Mission Planning and Support
9th – 10th April 2019
St James' Court, Buckingham Gate, London, UK

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About SMi Group: Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward-thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at http://www.smi-online.co.uk

Maria Mandic
SMi Group
+442078276124
email us here


Source: EIN Presswire

Protected Media earns MRC's demanding Accreditation for SIVT Detection and Filtration as well as Viewability Measurement

These capabilities are essential to protecting ad investments in today’s digital environments, and Protected Media has demonstrated to the MRC that it’s up to this critical task.”

— George W. Ivie, Executive Director and CEO of the MRC

NEW YORK, NEW YORK, USA, November 16, 2018 /EINPresswire.com/ — Protected Media, the cybersecurity ad fraud detection, viewability and brand safety solutions provider, bridging the trust gap between publishers and advertisers, announced today that it has been accredited by the Media Rating Council (MRC) for the measurement of Display and Video Viewable Impressions and viewability related metrics (including Served Impressions), as well as both General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT), applied to this measurement in deriving Net and Total Net metrics across Desktop, Mobile Web and In-App environments.

Protected Media’s accreditation by the MRC provides an opportunity for leading brands and advertisers to work with technology that was designed from its inception, to catch fraud at the earliest stage.

The accreditation demonstrates the validity and sophistication of Protected Media’s new paradigm of invalid traffic detection and viewability measurement technologies which are based on cybersecurity methodologies to provide robust detection for all stakeholders in the digital advertising chain.

“We are committed to empowering the advertising industry with accurate and granular information about every single ad impression,” explains Protected Media CEO Asaf Greiner. “The MRC accreditation for Protected Media’s invalid traffic detection and viewability solutions provides our existing customers and the market, with the reassurance that our new paradigm of detection technology meets the rigorous industry standards.”

“We congratulate Protected Media for meeting the demanding requirements necessary to earn MRC accreditation for its SIVT detection and filtration, as well as its viewability measurement,” said George W. Ivie, Executive Director and CEO of the MRC. “These capabilities are essential to protecting ad investments in today’s digital environments, and Protected Media has demonstrated to the MRC that it’s up to this critical task.”

Protected Media is headquartered in Tel Aviv, with offices in the London and New York.

About Protected Media
Protected Media's solutions enable buyers and sellers of digital advertising to ensure that display mobile and video ads are properly located, visible, and seen by real people. Protected Media's technology provides in-depth information at the impression level to detect problematic traffic so agencies can work side by side with publishers to identify and eliminate suspicious activity to dramatically increase over-all ad quality. For more information visit www.protected.media.
Contact: mailto:marketing@protected.media

About The Media Rating Council
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.

Yaffa Finkelstein
Protected Media
+972 3-904-2202
email us here


Source: EIN Presswire

Axzon Partners with Maxim Integrated to Develop Ultra-low Power IoT Sensor

Axzon has paired its Xerxes-I sensor with Maxim’s DARWIN family of low-power MCUs to deliver the first-of-its-kind ultra-low power IoT sensor.

AUSTIN, TX, UNITED STATES, November 15, 2018 /EINPresswire.com/ — Axzon, Inc continues to blaze the trail in the field of smart passive sensors with its Xerxes sensor which provides a configurable means to pair low-power transducers with the Xerxes' ultra-low power signal acquisition and conditioning analog front-end. To further the capability of Xerxes powered sensors, Axzon has partnered with Maxim Integrated Products, Inc. to pair Xerxes with Maxim's DARWIN MCU (MAX32660) to enable the lowest power IoT sensor with a secure, wireless UHF interface.

Xerxes enables a configurable, multi-modal sensor platform allowing as many as 4 different sensing functions on a single chip. Depending on the application, two of these sensing functions are configurable, allowing external transducers like strain gauges, pH electrodes or relative humidity transducers to be paired with Xerxes. Like its predecessor Magnus, the Xerxes family of sensors can operate in passive (battery-free) mode, harvesting RF energy wirelessly from a UHF RFID reader. However, pairing with an MCU does require the resulting sensor to be battery powered. Thanks to the ultra-low power consumption of the Xerxes sensor and Maxim's DARWIN MCU, the resulting sensor can run off a coin cell battery for years, depending on the application. Maxim's DARWIN MCU extends the capabilities of sensing by adding features like data logging, trend analysis of the sensed data and even complicated application-specific algorithms. The combined product will serve multiple sensing applications using a single solution. One example could be to measure the "freshness" of perishable produce in cold-chain applications. Another application could be for generating a secure compliance report for temperature sensitive pharmaceuticals in transit. The low power and wireless operation of the solution are attractive for a multitude of applications ranging from Industrial IoT to cold-chain logistics to asset sensing and/or tracking.

"We continue to stay committed to our vision of 'connecting the unconnected' through organic innovation, strategic partnerships and by expanding our product offerings in the greater IoT market beyond passive sensing. Introducing a ultra-low power, multipurpose sensor platform capable of working in concert with Maxim's world class MCUs enables our customers to serve sensor-intensive applications, expanding their market reach," says Shahriar Rokhsaz, CEO of Axzon.

"The pairing of Xerxes with Maxim's ultra-low-power DARWIN microcontrollers is a unique solution: a low-power sensor system that can unlock the invisible intelligence in the things all around us. We're excited to see how our customers will take advantage of this ground-breaking combination of low-power sensor, RF and processing technologies," said Don Loomis, vice president of the Microcontroller, Security & Software Business Unit at Maxim Integrated.

First prototypes of the evaluation board, code named 'Project Neuron' will be showcased at the Electronica trade show to be held in Munich, Germany from November 13-16, 2018.

About Axzon
Based in Austin, Texas, Axzon (formerly RFMicron, Inc) produces end-to-end wireless sensing solutions that bring the Internet of Things (IoT) to industry and businesses in need of real-time business insights into productivity, performance, and environmental threats along their supply chain. Since its founding in 2006, Axzon has led the expansion of sensing capabilities to meet the unique, large-scale demands of businesses whose success depends on knowing more about their operating conditions, including automotive manufacturing, healthcare, predictive maintenance, switchgear, cold-chain and data centers. Axzon’s solutions include wireless Smart Passive Sensors™, SMART Edge™ systems, and other patented and patent-pending industrial IoT solutions.

Learn more at www.axzon.com.

Axzon, Axzon, Inc., and the Axzon logo, as well as the product and service names mentioned herein, are the registered trademarks of Axzon, Inc. All other trademarks are the property of their respective owners. Although websites may be referenced in this news release, information on those websites is not to be incorporated herein.

Tanmay Zargar
Axzon (formerly RFMicron)
+1 (512) 535-4647
email us here


Source: EIN Presswire

nexogy proudly announces that Brian Asher has joined our team as Director of National Channel Sales

Channel Sales Director

nexogy new Channel Sales Director

He will be serving the company's master agencies and partner base nationwide.

Brian is a seasoned and passionate professional his expertise in the channel solutions will be highly beneficial to our partner's community.”

— Felipe Lahrssen COO

CORAL GABLES, FL, US, November 15, 2018 /EINPresswire.com/ — Brian brings to nexogy a wealth of experience. Coming directly from TBI where he worked as a national channel manager, Brian has over 12 years in the telecom industry with specialized expertise in unified communications.

Moving on from USF, Brian joined New Technology Consulting where he spent two years as a project manager for technical installation and support. It was there that Brian gained his first knowledge of portal services. He managed installation from conception through completion and gained invaluable experience building B2B relationships.

A Rising Star
He spent 2011 through 2013 serving as the regional channel manager and he demonstrated his leadership skills right away, and landed the role of a lead channel sales support account manager. Brian successfully managed and led a team of five account managers while creating and implementing sales management training programs. Brian's exceptional track record shot him to the top where he served as vice president of sales. He used his expertise in recruiting and market cultivating to create a Florida market from scratch.

As Director of National Channel Sales at nexogy, Brian is responsible for enabling and cultivating sales throughout the country. He will provide support to channel partners and assist in the development of their business plans to increase revenues. "I am grateful for the opportunity to join the channel sales team and excited to leverage my industry knowledge and relationships to foster the growth of nexogy," said Brian.

Other Interests
In his free time, Brian loves to go cycling on his Cannondale mountain bike. He especially enjoys riding for fundraising events which support cancer research and those events whose proceeds go to less fortunate youth. He is fully committed to serving the youth in his community and sees his participation in these events as a valuable way to give young people opportunities they might not otherwise have.

Brian's ultimate passion is cars, especially older German sports cars. He loves to buy them and fix them up with the hopes of flipping them for a profit.

As the industry leaders in Unified Business Communications, we love to push technologies to the limit while finding more ways to make your business connected and accessible at any time, from any place. And we offer the latest in unified communications while never losing sight of the importance of customer satisfaction. If you have any questions about our customized solutions, please contact us.

Felipe Lahrssen
nexogy
+1 305-503-5275
email us here
Visit us on social media:
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Twitter
LinkedIn


Source: EIN Presswire

UK MoD and DSTL to Present on UK’s Morpheus NEC Programme at Network Centric Warfare 2019

Network Centric Warfare 2019

Network Centric Warfare 2019

SMi Reports: Network Centric Warfare 2019 to host expert speakers from UK MoD and DSTL, presenting on the UK’s Morpheus NEC programme.

LONDON, LONDON, UNITED KINGDOM, November 15, 2018 /EINPresswire.com/ — As the battlespace continuously digitises via proliferation of network enabled capability (NEC) compliant systems, it's never been more important to stay up to date with the latest developments in Network Centric Warfare (NCW).

This year's 3rd annual Network Centric Warfare conference, taking place in London, UK on 4th – 5th February 2019, will be a truly global event, hosting three new nations: Austria, Germany, and Denmark, all giving their unique experiences and perspectives on the future potential of network enabled capabilities.

SMi is delighted to announce British military representation from the UK MoD and DSTL, who will deliver essential briefings on the UK's Morpheus Programme, a £3.2 billion defence programme delivering the next generation of Tactical Communication and Information Systems. Attendees will have the exclusive chance to hear about the latest developments in the UK's mission for effective NCW.

The Deputy Head of the BATCIS team in the UK MoD is set to deliver key updates on Morpheus and programme benefits, including shared situational awareness between units, a resilient network, and open architecture enabling interoperability.

Colonel Laurence Fowkes, Deputy Head BATCIS, Joint Forces Command, UK MoD, will be delivering a presentation on “Morpheus: Delivering Next Generation Tactical Communications in the Land Domain”.

He will provide updates on Morpheus: coordinating across industry and military to deliver revolutionary tactical communications and information sharing capacity, as well as how we can adapt to the information centric nature of warfare and ensure technological innovation to maintain operational effectiveness. In addition, he will discuss the benefit of an open architecture system, allowing for better usability and interoperability, as well as future outlooks for Morpheus and how the UK Armed Forces will continue to promote NCW in the future.

Mr Jonathan Spencer, Principal Scientist Cyber and Information Systems Division, DSTL is also set to present this year on “Delivering Agile Operations: Overcoming Threat and Complexity”.

He will explore the need for greater agility to keep up with rapid technological advancements, and the role of DSTL in ensuring technology can be delivered to support new military doctrine such as increased shift towards network-enabled capabilities. He will also share his expertise on the role of AI and automation in delivering greater NCW capacity and overcoming challenges in delivering network-based information sharing systems.

This year's two-day conference will also provide attendees with essential briefings from key military decision makers boasting high-level expertise on C41, joint interoperability, data-sharing architectures, cyber security, and more, discussing the various challenges faced in the NEC domain, and how we can achieve full spectrum dominance.

The latest brochure is available to download on the event website, with the latest agenda and full speaker line-up. Find more exclusive content, including the past delegates list and much more, at http://www.netcentric-warfare.com/einpr. Book your place before 30th November to save £200.

Network Centric Warfare
4th – 5th February 2019
Crowne Plaza Rome St. Peter's Hotel & Spa, Rome, Italy

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About SMi Group: Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward-thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at http://www.smi-online.co.uk

Maria Mandic
SMi Group
+442078276124
email us here


Source: EIN Presswire

AR Technology Engages Users 30 Times Longer Than The Average TV Ad

DesignRush discovered how immersive experiences can improve your brand identity, customer loyalty, advertisements and marketing campaigns.

NEW YORK, NY, UNITED STATES, November 15, 2018 /EINPresswire.com/ — In the times when marketing your business has become more affordable than ever, entirely new modes of advertising have emerged.

People have become insensitive to traditional ads, so grabbing their attention demands an imaginative and innovative approach. In these circumstances, experiential marketing presents a great opportunity for brands and marketers around the globe.

Experiential advertising, as the name suggests, puts emphasis on willingly experiencing what the brand has to offer. This is a giant leap forward compared to simply bombarding customers and prospects by random flashy ads that brands use to brag about themselves, with no tangible proof whatsoever.

What Is Experiential Marketing?

Experiential marketing focuses on providing real-life experiences that are actually interesting or amusing to the people they’re targeting. The point is to offer consumers a first-hand encounter with your brand or your product, instead of merely telling people what they’re about.

By doing this, you let people actually test and judge your product and participate in the advertising process.

As for the exact definition of experiential marketing, Hubspot defines it as “a marketing strategy that invites an audience to interact with a business in a real-world situation. Using participatory, hands-on, and tangible branding material, the business can show its customers not just what the company offers, but what it stands for.”

The fact that the audience willingly partakes in these activities is the reason why experiential marketing is sometimes called “engagement marketing”.

Building your image through experiential branding methods has several important advantages and can make your company stand out in the ocean of advertising clones.

These methods involve organizing events, classes, tastings, brand activations as well as other happenings that include face-to-face interaction with people potentially interested in your products.

DesignRush examined the benefits that experiential advertising can have for your brand.

Experiential Marketing Can Make Your Business Stand Out

As it was mentioned, people are absolutely flooded by all sorts of commercials nowadays. Some marketing experts claim that an average American is exposed to 4,000 to 10,000 ads daily.

Naturally, this makes them indifferent and skeptical towards all traditional forms of marketing.

By letting them experience and interact with your brand, you’ll be able to draw their attention and stand out from the crowd of brands desperately trying to reach their target market.

However, this form of marketing is becoming increasingly popular and many companies and advertising agencies are starting to use it. Namely, as much as 77 percent of marketers use it as a vital part of their brand’s advertising strategy.

This doesn’t mean it’s impossible to stick out with your campaign, but only that you’ll have to be additionally inventive when conceiving and executing it. The opportunities are endless and they’re there for your brand to make use of them.

Experiential Marketing Involves Two-Way Communication

In recent years, marketers (especially those working in digital marketing) are emphasizing the importance of understanding marketing as a sort of two-way communication between brands and customers.

Experiential marketing radically changes the way companies interact with their audience.

Of course, it’s crucial that you don’t just offer people great fun and amusement at your event or your workshop, but also to think of a creative way to associate this event with your brand or your product.

The importance of this interactive approach has been explained by many renowned educators and psychologists.

For instance, Edgar Dale used this notion as a foundation for his Cone of Experience. According to this concept, people normally remember 10% of what they read, 20% of what they hear, 30% of what they see and a staggering 90% of what they do.

This further means that people will generally have a much easier time recognizing your brand if there’s a way you can convince them to actually get engaged and do stuff, rather than watch your billboards, TV commercials and banner ads.

Experiential Marketing Can Boost Brand Awareness
Using experiential marketing is a great way to build awareness about your brand. There are multiple ways this normally happens.

First of all, a truly ingenious campaign will attract media interest. Getting proper, unpaid media coverage is the best way to spread the word about your company without spending a dime on promotion.

Furthermore, you should never underestimate the power of word of mouth. A person fascinated by your experiential campaign will be more inclined to tell a friend about it… and about you as well.

This is hugely important since 92% of consumers will trust their friends’ and peers’ recommendations more than any actual advertisement.

Finally, a quality campaign of this kind can boost your online presence as well. Although experiential marketing events happen in a real-life environment rather than the digital realm, they can still get viral.

In the era where huge amounts of user-generated content are created every day, you can be sure that folks who like your idea will share it on social media. Just make sure they’re aware that your event is branded and suggest a hashtag they could use.

You Can Build Emotional Relationships With Your Customers Using Experiential Marketing

In order to gain a truly loyal customer or fan base, it’s essential that you get people emotionally attached to your brand. You can do that by letting them try your product and see what your company is all about first-hand.

This way you can help them get familiar with your brand’s philosophy, ideas and values. In addition, by letting them partake in the advertising process you’re presenting your company as being open, accessible and helpful.

This is the first step to building an emotional relationship with the customers, which in turn boosts their loyalty.

This can be very beneficial. 82 percent of consumers claim that they always buy from brands they’re loyal to, and are generally much more inclined to spend large amounts of money on these brands or tell a friend about it.

You’ll also have a chance to get some live feedback about your product or your campaign from ordinary, everyday folks. All these actions tend to put a human face on your brand and improve its image.

Types Of Experiential Marketing

Event Marketing

Probably the most commonly-used type of experiential advertising is organizing events.

You can go for more conventional events that will serve to promote your brand, such as conferences, presentations or meetups. You have an option of actually using this event to talk about your brand to the audience, but in this case, there’s not much interaction really.

Therefore, there’s a danger that it will turn into a traditional, one-way attempt to explain why your company is the best, unlike all other companies that also claim that they’re the best – and you definitely want to avoid this.

So it’s best to make this sort of events about your industry or a certain cause, with your company being merely the sponsor and the initiator. This will leave more room for quality exchange of ideas that can create an actual memorable experience, unlike blabbering on and on about your product.

And don’t worry, people will surely remember who made the event possible.

However, you can also go for less conventional events such as parties, picnics, festivals or competitions. If you decide to do this, just make sure that the type of event you choose fits your brand.

If you organize a music festival to promote a law office, this can be interpreted as a desperate attempt to look too cool and funky, which can make a serious business seem awkward and ridiculous.

Event Marketing In Action: Sensodyne

A good example of successful event marketing comes from the toothpaste and mouthwash brand Sensodyne. Focused on the protection of sensitive teeth, the company organized an all-day event that was conceived to put emphasis on this issue.

It took place in Potters Field Park in London. The park was divided into three zones, where people could play games, take photos with a huge molar, have a dental check-up and partake in a Guinness record-breaking lesson of oral hygiene.

This way Sensodyne raised awareness about the importance of oral hygiene, provided people with amusing experiences and gained some substantial social media visibility.

Workshops And Classes

Offering your customers free or affordable workshops or classes can also generate some significant engagement on their part.

How exactly you will conceive these classes and put them to work depends on your industry, as well as the messages that your brand wants to send. Just make sure they’re related to your branch and that they involve more than just explaining how to use some of your products.

A lesson or a workshop should provide some real value for the user if you want it to be effective marketing-wise.

Workshops & Classes In Action: Lululemon Athletica

Probably the best way to explain how to make this strategy work is by invoking one of the most successful examples of experiential marketing of this kind.

Lululemon Athletica is a sports clothing retailer. Among other products, they sell yoga shirts, shorts, pants, mats and stretching straps.

They decided to give free yoga classes weekly in order to promote their business, build up their community and attract new customers. It’s a great way to engage people who are already interested in yoga but still aren’t loyal to any brand of yoga clothing.

Offering them to attend a free class and meet other people of same interests surely provoked a certain emotional reaction towards the company. A great little trick to boost brand loyalty and contribute to the wellbeing of the community.

Brand Activations

Brand activations are usually employed when a company is introducing a new product or line of products, or when an entirely new company wants to present itself to the public. The point of brand activations is to gain some initial recognition for the product and convince people to try it.

You can do this by simply organizing free tasting or samplings of the product, but in order to use the full potential of this strategy, you should probably go beyond that. Try grabbing people’s attention in a more innovative way.

Let them experience not just your new product, but everything your brand stands for. Use the opportunity to tell them the story about your business and your values.

Moreover, don’t just approach them and offer them the product. Try creating a situation in which they’d actually need your product in order to show its benefits and usefulness.

Brand Activations In Action: Tribord

Watersports equipment Tribord did just this. They created a fake drink called “Wave” and offered it to passersby.

The trick was that the can was full of sea water. What the company wanted to achieve was to evoke a sense of drowning in people who tried the drink. It was an ingenious way to remind people about the dangers at sea and the importance of quality watersports gear.

Technology-Inspired Experiential Marketing

Using highly-engaging technology to create unique experiences for consumers is definitely the future of experiential marketing.

Experiential marketing normally entails having some sort of real-life contact with the brand. But with technologies that are on the brink of erasing the border between reality and simulation, it’s possible to create a digital experience that has the same effect as any authentic physical event.

Probably the most commonly used pieces of technology in this respect are virtual and augmented reality.

You can use these to show your customers how your production process works or tell the story about your company or your products. AR can help you make super-amusing interactive catalogs, menus or even make your products come to life.

Whether it’s used to simply entertain the users or to provide them with additional info about products (or both), it’s a highly effective approach. For instance, marketing campaigns that use AR technology have an average dwell time of 75 seconds, which is 30 times more than an average TV or radio ad.

Immersive Technology In Action: City Social

A great example of clever AR usage comes from London. More precisely, from City Social restaurant.

They created an app that you can use to amuse yourself and find something out about the cocktail you’re drinking.

When you open the app and point the phone at the coaster that goes with the cocktail, you’ll see amazing 3D animations that are full of symbolism. These symbols are related either to the history and tradition of a certain cocktail on one hand or to its ingredients on the other.

Experiential Marketing Is The Future Of Marketing & Advertising

Gaining any kind of visibility for your brand has become very difficult and it won’t be getting any easier. Businesses are forced to find new, creative ways to reach people and make them interested in their products.

In this sense, experiential marketing opens a whole new world of opportunities for those marketers who are able to come up with fresh and original advertising ideas.

A well-thought experiential marketing campaign can be hugely beneficial for your brand. You can use it to appeal to consumers’ emotions in order to ensure loyalty among regular customers and recognition among prospects.

Most marketers and business owners have already recognized this. It’s just one more reason not to neglect this fact and start investing in your experiential marketing efforts as early as today.

Compare the best digital marketing agencies by expertise, cost, team size, clients and more who can create an innovative AR, VR or experiential campaign that will grow your brand on DesignRush.

Stephanie M Sharlow
DesignRush
+1 419-356-6394
email us here
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Source: EIN Presswire

Think Silicon Completes Ambitious 2.5 Year Plan with the Successful Finalization of the EU Funded GPU-WEAR Project

This worthwhile effort required a multidisciplinary design methodology spanning circuits, architectural, compiler, and API-level power efficient techniques to work in a seamless fashion.”

— Dr. Georgios Keramidas CSO of Think Silicon and GPU-WEAR project lead

PATRAS, GREECE, November 15, 2018 /EINPresswire.com/ — Think Silicon, a leader in ultra-low power graphics IP technology, announced the completion of an ambitious 2.5 year plan with the culmination of an array of innovative ultra-low power Graphics-Processing-Unit (GPU) IP-technology, together with a complete ecosystem of development-tools. Key highlights for the company include filing 10 international patents (six granted, four pending) and extending the sales channel in Europe, North America, Taiwan and Japan. The impressive project goals, established in 2015, resulted in numerous exhibits at major trade events such as the International Consumer Electronics Show, Mobile World Congress, Embedded World and executive speaking opportunities at the Synopsys ARC Processor Summit, Linley Processor Conference 2017, HiPEAC 2018, DATE Conference, and many more.

“To reach a meaningful impact-level of ultra-low power consumption, required by Wearable, IoT and Embedded Display devices, represents a technological challenge”, says Dr. Georgios Keramidas CSO of Think Silicon and GPU-WEAR project lead. “This worthwhile effort required a multidisciplinary design methodology spanning circuits, architectural, compiler, and API-level power efficient techniques to work in a seamless fashion. We are very thankful for the support of the European Union’s ‘Horizon 2020’ Research and Innovation Programme.”

During the Horizon 2020 program, Think Silicon achieved a variety of technology achievements including:
● Holistic power reduction techniques
The main objective of the project was to develop holistic power reduction techniques by reducing power not only on ASICs (Chip) level, but also for the entire system (Display device). To achieve this, the company developed and implemented multiple techniques, such as value- memorization, new image/texture/z-buffer compression methods, smart clock gating, power gating, and adaptive backlighting.

● Transparent “display-aware” and “QoS-aware” graphics libraries
One of the biggest challenges that graphics application developers face is the lag of transparency accessing graphics libraries. Think Silicon implemented a “Run-time system” in the GPU driver as well as a QoS (Quality-of-Service) extension to graphics APIs. In addition, the cross-platform middleware GLOVE™ has been developed, which translates at runtime, OpenGL® ES / EGL calls and ESSL shaders to Vulkan® commands and SPIR-V Shader.

● NEMA®|SDK
As an essential toolbox for developers to develop power-aware yet still high-performance software applications for Wearable, IoT and Embedded display devices, NEMA®|SDK is a complete ecosystem of tools providing the utmost access to the GPU hardware. The NEMA®|SDK tool-box is comprised of six tools: NEMA®|GFX-API, NEMA®|GUI-Builder, NEMA®|Bits, NEMA®|PIX-Presso, NEMA®|SHADER-Edit and GLOVE™.

● Heterogeneous GPU
NEMA®|tS (tiny-small) helps to achieve an optimal combination of power-performance load balancing.

● NEMA®|xNN
Because Machine Learning and Deep Neural Networks (DNN) are complexity intensive models that require vast processing power, NEMA®|xNN was developed to address the 1000x gap (in terms of power and/or performance) compared to what competitive solutions offer.

Think Silicon has been recognized by global news outlets including Electronics Weekly, Packt, Microcontroller Tips, Programmable Web, the prestigious John Peddie Research and many more. Additional news about Think Silicon is available online at https://think-silicon.com/category/news/.

Acknowledgement
This project has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement No 717850.

About Think Silicon:
Think Silicon S.A. is a privately held Limited Company located in: Patras/ Greece (HQ), Toronto/ Canada (Business Development & Marketing office), San Jose/CA, USA (Sales office), Cologne, Germany/EMEA region (Sales office), Taipei/TW (Sales office), Tokyo/JP (Sales office). Think Silicon is specialized in developing and licensing high-performance graphics and AI IP technology for ultra-low power and area limited digital mobile, wearable, embedded devices and IoT end-nodes for fabless semiconductor technology customers.
THINK SILICON, GLOVE and NEMA and combinations thereof, are registered trademarks of Think Silicon. Other names are for informational purposes only and may be trademarks of their respective owners.
Khronos™, EGL and Vulkan are trademarks or registered trademarks of The Khronos Group Inc. OpenGL is a registered trademark and the OpenGL ES logo are trademarks of Hewlett Packard Enterprise used under license by Khronos.

Georgia Protogerou
Think Silicon S.A.
‭2610911543‬
email us here


Source: EIN Presswire

Media5 Corporation and Cortina Access deliver integrated voice support for optical network devices

The integration of the M5T SIP E-DVA into the CortinaTM CA82xx family of SoC has resulted in a comprehensive, and low-cost optical network SoC solution.

Carriers looking for a complete solution over the access network will find the M5T E-DVA fully integrated with the Cortina CA82xx PON SoC. It is bringing the efficient network closer to consumers.”

— Dr. Stewart Wu, Vice President of Marketing at Cortina Access

SHERBROOKE, QUEBEC, CANADA, November 14, 2018 /EINPresswire.com/ — Media5 Corporation, a leading provider of IP-based communications solutions, and Cortina Access, a leading provider of fibre access & carrier-grade gateway IC solutions, announced today the successful integration of the M5T SCE SDK for E-DVA (Embedded Digital Voice Application) into the CortinaTM CA82xx family of SoCs.

Through this collaboration, the SIP based M5T SCE SDK for E-DVA is integrated into the CortinaTM CA82xx systems enabling faster time-to-market and reduced development costs of PON (Passive Optical Network) equipment.

“Integration with Cortina’s unique, low-power and high performance Passive Optical Network (PON) technology meets the gateway specifications of the world’s leading cable service providers,” says Mr. Stéphane Ross, Product Line Management Director at Media5. “With this collaboration, both Media5 and Cortina are committed to delivering the best-in-class VoIP embedded services for worldwide customers, enabling them with an easy pre-integrated solution & quick time-to-market advantage”.

“Carriers looking for a complete solution over the access network will find the comprehensive M5T E-DVA fully integrated with the Cortina CA82xx PON SoC. The result of this successful partnership reaffirms our mission of connecting people and homes through a highly integrated and fast time-to-market platform. It is bringing the efficient network closer to consumers”, states Dr. Stewart Wu, Vice President of Marketing at Cortina Access.
ABOUT THE MEDIA5 M5T SIP SDKs

Highly interoperable, secure and customisable, the M5T SCE SDK for E-DVA implements a rich feature set allowing the creation of unique and tailored applications. By removing the need for complicated integrations or deep VoIP know-how, manufacturers’ will see their time to market and development cycle of optimised voice enable products significantly reduced. With the fast growing deployments of optical fibre around the world, the collaboration between Media5 and Cortina offers a great advantage for manufacturers looking to build cost-efficient VoIP-enabled Optical Network Terminals (ONTs) products.

ABOUT MEDIA5

Media5 Corporation is a global supplier of multimedia communication solutions, well-known for its reliable, carrier-grade Mediatrix gateways. With a focus on innovation and excellence in customer support, Media5 delivers highly adaptive hardware and software components for business multimedia communications and collaboration. Media5 is present worldwide with local representatives in North and Latin America, Europe, and the Middle East.
The M5T SIP Client Engine SDKs are deployed in millions of devices worldwide. They are used for SIP Client products by many major telecom equipment manufacturers, system integrators, OEM/ODMs, and OTT developers in different vertical markets. Learn more on media5corp.com.

ABOUT CORTINA ACCESS

Cortina's industry leading innovative technologies create new paradigms of broadband access from the service providers to the digital home. Cortina's mission to "Connecting People and Homes" removes the last infrastructure bottleneck and delivers efficient bandwidth to the homes, bringing the network closer to consumers. cortina-access.com

Lup Ng
Cortina
+1 408-718-0534
email us here


Source: EIN Presswire

AppFutura announces the roster of Top 20+ Mobile App Development Companies in India – November 2018

Top Mobile App Development Companies India November 2018

Top Mobile App Development Companies India November 2018

The worldwide app developers marketplace, AppFutura, has announced the best app development companies in India throughout November 2018.

The list shows more than 20 of the best Mobile App Development Companies in India during this November”

— AppFutura

BARCELONA, BARCELONA, SPAIN, November 14, 2018 /EINPresswire.com/ — The worldwide mobile app development companies directory, AppFutura, has published the Top 20+ Mobile App Development Companies in India – November 2018.

India is one of the main tech giants in Asia with increasing competitiveness thanks to their technological knowledge. Most of the top mobile app development companies come from that country and AppFutura has a wide selection of the best ones in its Top App Developers in India directory.

The list published by AppFutura includes more than 20 of the Top App Developers in India the marketplace has in its directory. This selection is based on different aspects like mobile app development companies with client reviews or the top-notch apps developed. Some of them are:

– SemiDot
– prismetric
– Grey Chain Technology
– NineHertz
– Shriv
– Yudiz
– intuz
– Saffron
– Brainmobi
– Promatics

Some of the other mobile app development companies worth mentioning are: DevTechnosys, Fluper, KonstantInfo, mobulous, appinventiv, Applify, Consagous, Dotsquares, Techugo, Zoptal, SoftProdigy, Apps Invo, Vibhuti, Appori, RV Techno, Pan India

AppFutura has become a global lead-generation platform working in two ways. The first one is a worldwide directory providing high exposure to main app development companies located in different cities around the world. From there, potential customers can found their desired app developer bringing direct inquiries and clicks to the developers' websites. On the other hand, AppFutura has a project dashboard where businesses can post their app development needs, receive development proposals from top development companies and eventually hire their favorite through a safe payment system. For those in need of more thorough support, AppFutura's team can help you select the best candidates for your needs and will also assist you during the whole development process.

App developers are welcome to join our listings of Top App Developers or get in touch with our team to learn how they can benefit from using our platform.

Gerard
AppFutura SL
9345949041
email us here
Visit us on social media:
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Source: EIN Presswire

Wrist Injuries on the Job and Workers’ Compensation Benefits in PA

Saffren and Weinberg - Personal Injury Attorneys

So many people are on the course to develop wrist injuries and conditions as a result of their activity at work.”

— Marc Weinberg, Esq.

JENKINTOWN, PENNSYLVANIA, UNITED STATES, November 14, 2018 /EINPresswire.com/ — +

At Saffren and Weinberg, Marc Alan Weinberg, Attorney and Kenneth Scott Saffren, Attorney are partners. The firm’s tagline is “The People’s Voice In Court.” They make themselves available via phone at (215) 576-0100 or by email on the Saffren and Weinberg website. Saffren and Weinberg provides a no-charge, complimentary case review and answers questions for prospective clients.

Wrist Injuries on the Job and Workers’ Compensation Benefits in PA
Thousands of Americans hurt their wrists at work every year. Many others are on the course to develop wrist injuries and conditions as a result of their activity at work.

Because of how often one’s hands are used in precise and usually repetitive motions, such as typing, at work, wrist injuries are one of the most common injuries in the workplace. For those who have been hurt at work with wrist injuries, workers’ compensation can offer a way to get compensated for being hurt on the job.

If you believe you have a wrist injury that you sustained from your work or are on the course for developing a wrist injury due to your activities in the workplace, it is important to understand what benefits you may be entitled to and how you can put forward your case to receive workers’ compensation.

Many workers each year receive workers’ compensation for hurting their wrists at work. You may very well be able to claim workers’ compensation benefits for yourself too.

Exploring Workers’ Compensation Wrist Injury Claims
Wrist injuries are part of a broad category of work-related injuries that are commonly referred to as “WMSD” injuries. “WMSD” injuries refer to those work-related injuries that affect the musculoskeletal system, such as injuries to the neck, wrist, shoulder, and back.

According to the Pennsylvania Department of Labor, 3.7% of work-related injuries in Pennsylvania in 2015 were wrist injuries. In fact, the upper extremities, which include the wrist, shoulder, arms, hands, and fingers, accounted for over 37.4% of injuries from being hurt at work.

Wrist injuries can result from many different activities at work, whether a hit to the wrist or hand, or a repetitive motion such as typing or using a tool without rest. The wrist injury may manifest itself in many ways, from systemic conditions such as carpal tunnel syndrome to other medical conditions and pains.

According to the Pennsylvania Department of Labor, over 25% of the over 160,000 work injuries cases in 2015 were a result of overexertion. Another 19% were the result of being struck, 12% a result of a fall and 11% the result of being struck against. For a body part such as the wrist, these types of actions are especially common and easy to cause you to be hurt on the job.

Furthermore, the industries where being hurt at work happens are often ones where the wrists are used, such as for typing or controlling a machine. Of the 160,000 workplace injury cases in 2015 in Pennsylvania, 10,000 were in construction, 22,000 in manufacturing, 45,000 in education and health services, and 12,000 in business and professional services.

In many of these occupations you use your hands a lot, and so the risk of a wrist injury and being hurt at work is there, even if in each occupation it may happen very differently.

Whatever the specifics of your wrist injury, there are many options available to you in Pennsylvania to receive workers’ compensation for your injuries from being hurt on the job.

What is Workers’ Compensation?
Workers’ compensation is a popular and large national program that allows people who have been hurt on the job to receive monetary benefits for treatment as well as subsidization. Whether you have a wrist injury or have been hurt on the job from some other activity, it is important to speak with a workers’ compensation attorney to see what benefits you may be entitled to from workers’ compensation.

The states run their own workers’ compensation programs under certain federal guidelines and mandates. In designing their programs, states have a lot of free reign in choosing the particulars of how the workers’ compensation programs are administered.

Pennsylvania, for example, has been particularly independent and chooses to run its own state-insurance program under its own guidelines and mandates.

Pennsylvania has an agency, the CRB, which oversees workers’ compensation regulations, whether for insurance rates, administering claims, or determining eligibility.

As one example of how things may be a bit different in Pennsylvania compared to other states, Pennsylvania has a workers’ compensation state fund but, it is used usually only when there are disputes between the employer, insurance carrier, and injured employee regarding benefits and claims.

Most workers’ compensation claims in Pennsylvania, whether for wrist injury or other conditions caused by work, are paid by private insurance carriers that employers are required to pay. These insurance carriers will then charge employers premiums for workers’ compensation insurance.

While it is unlikely that a wrist injury would cause you to be totally injured or disabled, workers’ compensation is still widely applicable for almost every injury sustained as a result of one’s employment.

If you are fully disabled from your wrist injury, there may be significant compensation for your disability as well.

While there are certain conditions and requirements, as well as exclusions, if you have a wrist injury as a result of your employment, it is very possible you may be able to get workers’ compensation.

Is Pennsylvania Friendly to Pre-Existing Conditions or Workers’ Compensation?
Pennsylvania is not the most generous state for workers’ compensation, but it still ranks among the above-average states for workers compensation payments and benefits.

As a Pennsylvania resident or a person who is employed in Pennsylvania, your wrist injury is very likely to qualify you for workers’ compensation if you were hurt on the job.

In 2016, Pennsylvania ranked 17th out of 50 states for workers’ compensation programs. This was lower than its 12th place ranking in 2012. But Pennsylvania still pays 8% more than the national average for workers compensation.

Pennsylvania keeps a healthy workers’ compensation program for those who are hurt at work. If you believe you may qualify for workers’ compensation, a work injury lawyer can help you navigate the process of filing your claim.

I believe my wrist may have been hurt at work, how do I get workers’ compensation?
The general process in filing your claim for workers’ compensation benefits in Pennsylvania entails informing your employer and attempting to get their insurance carrier to process and pay out your claim.

However often times the insurance carrier will challenge your claim, whereupon you can appeal to the state government and get a hearing before a state-appointed workers’ compensation judge.

However, many workers will find they want the services of a work injury lawyer to help them navigate what can be quite complex legal maneuvers, where even a minor slip can result in severe consequences.

A workers’ compensation attorney can also help you present your case in the best possible light, significantly raising the chances of your claim being successful.

I’m ready to file a claim. What’s next?
If you believe you have been hurt on the job with a wrist injury or otherwise, and are considering filing a claim for workers’ compensation, it is worth contacting a workers’ compensation attorney to discuss your case and see what options are available to you.

At Saffren & Weinberg, our experienced team of attorneys is here to help you win your case. Call us at (215) 576-0100 to see how we can help you.

Marc Alan Weinberg / About the author
Marc Weinberg, Esq, is a partner of Saffren & Weinberg located in Jenkintown, PA, with main areas of practice in personal injury and employment litigation. In addition to these, he also specializes in wrongful termination, social security and disability law, homeowners claims, and property loss. His extensive trial experience has led him to try cases to verdict Philadelphia, Bucks County, Montgomery County, and Delaware counties.

This release was drafted by Results Driven Marketing, LLC: a full-service digital marketing, public relations, advertising and content marketing firm located in Philadelphia, PA

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Do I Need to Hire a Personal Injury Attorney for Shoulder Tears?
https://saffwein.com/do-i-need-to-hire-a-personal-injury-attorney-for-shoulder-tears/

5 Top Qualities to look for in a Workers’ Compensation Attorney
https://saffwein.com/5-top-qualities-to-look-for-in-a-workers-compensation-attorney/

Am I Able to Qualify for Workers’ Compensation Benefits for PTSD?
https://saffwein.com/able-qualify-workers-compensation-benefits-ptsd/

Marc Weinberg, Partner
Saffren & Weinberg
215 576-0100
email us here


Source: EIN Presswire