Waterfield Tech sales leader Kendra Parker spotlights trust and growth in tech

Kendra Parker, a Client Partner at Waterfield Tech in Ankeny, Iowa, is being highlighted for more than 22 years of technology sales leadership built on relationships, resilience, and customer success. Her profile points to a career shaped by long-term client partnerships, mentoring women in tech, and steady adaptation through industry change.

Why it matters: - Kendra Parker’s career shows how relationship-driven leadership can translate into long-term success in technology sales. - Her story also reflects the challenges and opportunities women face in a traditionally male-dominated industry. - Parker’s focus on mentoring and growth adds context to broader efforts to expand women’s leadership in tech.

What happened: - Influential Women featured Kendra Parker, a Client Partner at Waterfield Tech in Ankeny, Iowa, on October 14, 2026. - Parker has more than 22 years of experience helping organizations use technology to solve business problems. - She built her career around strategic leadership, authentic relationships, and customer success. - Parker’s path into information technology began with campus telecommunications while she was studying at Iowa State University. - She earned a Bachelor of Science in Hotel, Restaurant, and Institution Management from Iowa State University.

The details: - Parker says relationship-building has been central to her approach throughout her career. - She has consistently ranked among top performers over the past 20 years, including a top 5% ranking in one organization. - Parker spent two decades at C1, formerly ConvergeOne, and navigated company acquisitions while staying focused on customer success. - She now helps organizations address changing technology needs and shares sales and relationship-building strategies with hundreds of leaders. - Parker emphasizes listening with the intent to understand, not just to respond. - Her father’s advice to work hard and keep her word shaped her approach to both professional and personal commitments. - Parker encourages young women in tech to listen closely and step outside their comfort zones. - She regularly talks about artificial intelligence, customer experience, and leadership. - Parker believes innovation should improve outcomes for both organizations and the people they serve. - Motherhood changed how Parker defines success and increased her focus on relationships and community. - Outside work, Parker is an avid motorcyclist, traveler, foodie, cook, wine enthusiast, and mother who supports her daughter’s competitive dance career. - After a period of personal reinvention, Parker joined an adventure club that organizes immersive excursions. - Parker said, “Success for me now looks like not just rising from the fire, but loving the woman who had to walk through it and not asking for permission to become her.” - More information is available through Kendra Parker’s Influential Women profile.

Between the lines: - Parker’s profile leans less on title and more on how trust, consistency, and adaptability can sustain a sales career through acquisitions and change. - The emphasis on women’s advancement in tech suggests the feature is meant to position Parker as both a leader and a mentor. - Her comments on resilience and reinvention frame professional progress as part of a broader personal reset.

What's next: - Parker will continue working with clients at Waterfield Tech as organizations adapt to new technology demands. - She is likely to keep mentoring women entering technology and leadership roles. - Her interest in artificial intelligence and customer experience suggests continued focus on how innovation can support operational excellence.

The bottom line: - Kendra Parker’s profile presents a tech sales leader whose career is defined by trust, resilience, and a belief that growth comes from embracing change.**